One Big Jewelry Retailer Loves Spot Cable


With Valentine’s Day coming this week, one big retailer used spot cable to lure customers ahead of the annual lover’s holiday. Which one was it?

Thanks to Kay Jewelers for selecting spot cable for its marketing efforts.

For the week ending February 10, it is the lone brand in its category to place in the latest Media Monitors Spot 10 Cable report.

Meanwhile, one brand is ahead all others. Hint: It is spot radio’s leader, in a big way, too.

GEICO is in command with a whopping 66,999 spot plays.

By comparison, No. 2 TurboTax was detected with 38,695 spot plays.