An ‘Equalizer’ For Spot Cable


There are a lot of repeat performances for the brands actively using spot cable to reach consumers. That said, one feature film used spot cable to help bring in cinema-goers to a big release.

As shown in the latest Media Monitors Spot Ten Cable report, “The Equalizer 2” used spot cable to help build interest in the film. As a result, the campaign comes in at No. 9 for the week ending July 22.

Otherwise, it is a repeat performance at No. 1 and No. 2 for GEICO and Progressive, respectfully.