QSR Propel Cable Into Labor Day Holiday


What was the No. 1 category using spot cable to reach consumers through the Labor Day holiday weekend?

According to the latest Media Monitors Spot Ten Cable report, it was the quick-service restaurant — and there’s a clear leader among QSRs that has risen to the top.

For the week ending Sept. 2, Burger King was the No. 1 user of spot cable, thanks to a total of 47,662 plays detected by Media Monitors.

That’s a big lead on its main competitor, McDonald’s. The Golden Arches reappear in the Spot Ten this week thanks to a climb from No. 13 to No. 6, and 30,876 plays detected.

At No. 7 for a second week is Taco Bell.

Otherwise, auto insurers continue to make their mark at spot cable, with GEICO, Progressive and Liberty Mutual Insurance in the top 5.

Here’s this week’s report, in full: