New Year, New Advertiser For Spot Cable


L’Shana Tovah. With the new year on the Hebrew calendar, Israel wants you to come visit the Holy Land.

This could explain the entry of Israel Tourism to the latest Spot Ten Cable report from Media Monitors.

Advertisements promoting Israel increased in spot plays last week, with the Rosh Hashanah holiday falling on the evening of Sept. 9 through Sept. 11.

This resulted in Israel Tourism bumping its play count to 24,458 — and bringing it into the Spot Ten.

That said, GEICO is still the dominant No. 1 on the latest Media Monitors report, with Progressive now No. 1 with a not-so-shabby 38,159 spins.

Burger King is the ruler of the QSRs at Spot Cable once again, as Domino’s climbs to No. 8.