Spring Resurgence For Furniture Advertising?


Does an increase in the daily high temperature mean an increase in furniture sales? At least one retailer believes so, and it is bumping up its use of spot radio, the latest Media Monitors Spot Ten report shows.

For the week ending March 31, Ashley HomeStore now ranks as the No. 9 advertiser using spot radio, based on data detection of spot plays.

Some 21,971 commercial plays were detected.

At the same, spring housecleaning and sprucing up the ol’ homestead could be on the minds of some, and that could explain the resurgence this week of The Home Depot.

Some 39,193 spot plays were detected for one of radio’s top advertisers.

At No. 1, minus iHeartRadio, is Indeed — the job-search portal.