As the Independence Day long holiday weekend approached, it was very clear what the biggest spot radio categories would be for the week ending July 5.
As detected by Media Monitors, auto insurance specialists remain highly active at the FM and AM stations the service owned by iHeartMedia tracks. Retailers such as Macy’s are also using radio.
Then, there are the big two national home improvement chains.
The Home Depot and Lowe’s both dominate the latest Spot Ten, with each brand far ahead of Progressive, GEICO and Macy’s.
How does this week’s report look? Here’s the full Spot Ten: