A H&BA Brand Rubs Its Way Into Radio


There’s little movement in the latest Media Monitors Spot Ten report for radio, with podcasts and iHeartMedia-owned stations plugging away its parent’s promotions and events.

However, there’s one new entrant that’s making some noise. It just better not be a loud, scary sneeze.

As shown below, Vicks is now in the Spot Ten, with nearly 40,000 spots detected by iHeartMedia-owned Media Monitors in the week ending October 4.

The new activity is the highlight of another strong-and-steady week for radio’s key brands, including GEICO, Progressive and The Home Depot.