A Pay-As-You-Go Mobile Player Gives Radio A Boost

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What’s the dish on the pay-as-you-go cellular services action in the U.S.?


Look no further than the wireless provider owned by Dish that uses the merged T-Mobile network and AT&T to deliver mobile telephone and data services. It’s just launched a big Spot Radio campaign, putting it in the Spot Ten as determined by Media Monitors.

As shown below, Boost Mobile is suddenly No. 2 by Play Count (when discounting iHeartRadio promotional advertisements, which RBR+TVBR does not include in Spot Ten play counts), owning its category.

The leader for fully-paid spots is The Home Depot, while the retail category crown this week goes to Kohl’s.

State Farm is the top auto insurance specialist, while Mattress Firm is again firmly among the top 10 users of spot radio in the U.S. for the week ending November 27.