Pharma Spots Are Tops for Broadcast Radio

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The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?

The latest Media Monitors Spot Ten Radio report is out, and for the week ending December 6, a big pharmaceutical company is the big No. 1 by play count.


As seen below, Bristol Myers Squibb-Pfizer is the leading brand using spot radio.

That’s followed by Bank of America, close behind with 58,041 spots detected by the iHeartMedia-owned service.

BofA brand Merrill is now No. 6, as The Home Depot falls back from the top spot to No. 7.

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