Pharma Spots Are Tops for Broadcast Radio


The latest Media Monitors Spot Ten Radio report is out, and for the week ending December 6, a big pharmaceutical company is the big No. 1 by play count.

As seen below, Bristol Myers Squibb-Pfizer is the leading brand using spot radio.

That’s followed by Bank of America, close behind with 58,041 spots detected by the iHeartMedia-owned service.

BofA brand Merrill is now No. 6, as The Home Depot falls back from the top spot to No. 7.