As 2018 comes to a close, some familiar names were among the top advertisers using spot radio to reach consumers in the week leading up to Christmas. GEICO was the dominant brand. But, who else loves radio?
Macy’s is No. 4, while JCPenney is steady at No. 5.
Also present: Lowe’s, while competitor The Home Depot is not… at least, for this week.
RBR+TVBR negates all advertising activity from Media Monitors owner iHeartMedia, as it may involve spots paid for internally and not booked as traditional advertising.