A Classic Computer Brand, Awakened At Radio


Radio’s top advertisers showed their commitment to the medium once again last week, with little movement on the Media Monitors Spot Ten Radio report for the week ending October 28.

However, there’s a notable new entrant, and it is a computer brand that nearly 20 years ago was a big player in its space.

That would be Dell, which is new and active on the Spot Ten report with some 18,854 spots plays at the stations tracked by iHeart-owned Media Monitors.

Meanwhile, GEICO keeps pace as the top paying advertiser at radio, with Walgreens and Lowe’s close behind.