It’s A Gass: This Retailer Pumps Up Radio Spots As CEO Exits

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It’s been an interesting seven days for Kohl’s. The retailer’s CEO, Michelle Gass, exited last week to join Levi Strauss & Co. The announcement came as Kohl’s shares were mired in a funk, and at their lowest prices since the worst part of the COVID-19 pandemic.


Gass’ exit didn’t have any bearing on Kohl’s marketing plans. In fact, it stepped up its Spot Radio efforts.

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