A long-time purveyor of warm meat-filled sandwiches has gained new customers in recent months thanks to an aggressive campaign featuring actor Ving Rhames declaring, “We Have The Meats.”
For the week ending August 11, the latest Media Monitors Spot 10 Cable report shows this QSR brand is a believer in spot cable.
That would be Arby’s — now the second-biggest advertiser using spot cable, thanks to some 52,010 spots detected by Media Monitors.
At No. 1, it is GEICO, with 56,300 spot plays.
Also appearing are some of the usual believers in spot cable: Liberty Mutual Insurance and Burger King.
And, just in time for Back to School shopping, JCPenney is back in the Spot Ten.