Cough, Cough … Two P&G Brands Bump Up TV


With Procter & Gamble Co. Chief Brand Officer Marc Pritchard on Friday calling for media transparency during an ANA Masters of Marketing keynote address while encouraging his marketing and advertising industry counterparts to “lead constructive disruption,” one brand is making a big play for consumers through a heavy investment in the most traditional form of visual content delivery.

Please Login to view this premium content. (Not a member? Join Today!)