It’s no secret that back to school shopping is a major make-or-break period of the year for department stores.
But, which national retailer decided to use Spot Cable to appeal to shoppers?
It’s not Macy’s, or Walmart.
JCPenney is present, as is Target.
In fact, the Minneapolis-based retailer is back in a big way, surging into the No. 10 spot with 24,383 plays according to Media Monitors.
JCPenney has 43,452 plays logged.
What about other advertisers? Here’s this week’s report: