Auto Dealers Want Shower Of Sales To End April


How badly do automotive dealer associations want May bouquets full of flowery sales?

Just take a look at the big boost in broadcast TV ad activity in the last week.

According to the latest Spot Ten TV report fromĀ Media Monitors, several auto dealer associations revved up their activity to encourage shoppers to arrange a test drive — and consider a possible lease or purchase of a new vehicle.

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