The quick-service restaurant category is ablaze at spot cable, with three of the top five slots occupied by fast food chains.
They have now been joined by a big regional entrant, which debuts at No. 7 in the latest Media Monitors Spot Ten Cable report.
Joining national giants including No. 2 McDonald’s and No. 4 Taco Bell is Carl’s Jr.
Across the southeast, this brand is known as Hardee’s.
Together, Carl’s Jr. and Hardee’s account for 22,890 cable spot plays.
By comparison, No. 5 Burger King had 33,408 spot plays for the week ending Sept. 30.
The QSR leader at spot cable, McDonald’s, had a sizable category lead, with 44,678 plays detected.
Here is this week’s Media Monitors Spot Ten Cable report, in full: