The latest Media Monitors Spot Ten Radio report shows a positive thing: stability among the companies committing to spot radio as a way to connect with consumers.
Indeed, the leader is doing so in a significant way, based on spot plays.
For the week ending March 27, the job search web portal dominated the report, with some 68,605 spot plays dwarfing the activity of Progressive, the second-ranked advertiser when subtracting iHeartRadio promotional activity included in the iHeart-owned Media Monitors calculations.
Meanwhile, growing retailer Mattress Firm is in this week’s Spot Radio radio report, thanks to nearly 27,000 spot plays.
