When it comes to Spot Radio, a lack of movement among advertisers using the medium to connect with consumers isn’t a bad thing. It reflects commitment.
This week, that commitment is best demonstrated by one big auto insurance specialist, and the return of a home improvement retailer to the report produced by Media Monitors.
As shown below, Progressive is the top traditional brand using Spot Radio for the week ending June 26. Other big brands include Get Upside, Indeed and Lowe’s, which returns to the Spot Ten from No. 19 last week.