M&M's launches Hispanic print effort


Mars Snackfood US announced a unique Hispanic campaign for its M&M’s Brand, which serves as an extension to its popular "Inner M" campaign that includes personalities Wilmer Valderrama and Christina Saralegui. Just like
past "Inner M" celebrities, both Valderrama and Saralegui will appear in print ads nationwide that demonstrate how they embrace the fun side of life and find their "Inner M." The brand is further illustrating its commitment to the Hispanic community by sponsoring the 2008 ALMA Awards show celebrating the artistic achievements of Latinos in motion pictures, television and music.

Valderrama’s ad features a character replica of him as an M&M’S chocolate candy surrounded by fans as he struts down the red carpet. It will appear in the July edition of People En Espanol, on stands through August 6. Hispanic talk show sensation Saralegui’s ad features her as a bright yellow lentil with matching pumps and a microphone in hand, and will debut October 6 in People En Espanol available through November 5. They join other personalities such as NASCAR driver Kyle Busch, Super Bowl commentators Howie Long and Jimmy Johnson, award season’s red carpet co-costs Lisa Rinna and Joey Fatone, and master griller Bobby Flay.