Radio’s Advertising Vitamin


Does radio advertising need a little vitamin boost?

Of course! But, that is likely not what is behind a big new effort from a big national retailer of vitamins and supplements.

GNC is new to the latest Spot Ten Radio report from Media Monitors, with 21,053 spots putting the brand at No. 7 for the week ending April 8.

Who else is active?  The usual suspects, as The Home Depot is the huge No. 1, with 95,875 plays.

No. 2 GEICO is far behind with 43,110 spins.

Here’s this week’s report, in full:


  1. I need to know the name of the vitamins that Milo Hamilton announced on the radio for years. Please let me know.

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