What’s the “upside” to using Spot Radio to best connect a growing brand with new and returning consumers?
Just ask the people behind an app that gives its users cash back when fueling up at the pumps or buying goods at select partners.
From grocers including upscale L.A. area favorite Gelsons and St. Louis’ Schnuks to Burger King and multiple gasoline brands, Upside has gained fans for its rewards. And, to better inform consumers about those benefits, Upside has turned to Spot Radio across 2022.
For the week ending July 10, Upside was the top brand at spot radio, with a healthy 73,812 spots aired at the stations monitored by iHeartMedia-owned Media Monitors.
This puts Upside ahead of a strong No. 2 and last week’s top brand at Spot Radio, Indeed.com.
Meanwhile, Grainger is new with a new campaign as the home improvement category stays hot with Lowe’s and The Home Depot each active last week.