While big department store chains are now using Spot TV to attract holiday shoppers, the Spot Cable atmosphere is a bit more tepid.
Just two national chains are using Spot Cable to connect with viewers. One is so committed it is the top brand in the latest Media Monitors Spot Ten Cable report.
That would be JCPenney, which towers above all with some 67,677 spot plays.
By comparison, No. 3 Walmart rises from the seventh position, with some 55,069 spot plays detected by the iHeartMedia-owned service.
Also of note: efforts from Taco Bell and KAY Jewelers.