The summertime months are particularly strong for the quick-service restaurant chain.
One in particular is seeking to lure more customers for its flame-broiled hamburgers, and it is using Spot Cable to accomplish this.
As shown below, the top advertiser using Spot Cable for the week ending August 4 is GEICO, thanks to some 62,054 spots.
But, rising to No. 3 to become the biggest QSR to use Spot Cable, is Burger King.
The hamburger slinger accounted for 42,001 spots, according to Media Monitors.
By comparison, Taco Bell is now No. 6, with some 33,950 spots.
Domino’s is the lone other quick-service restaurant brand in the latest Spot Ten Cable report.