Mnet, a 24/7 English-language network in the U.S. targeting Asian Americans and fans of Asian pop culture, has reached a new carriage deal with Comcast, expanding its existing relationship. The deal calls for the network to be launched on the D1 digital tier in Chicago, Boston, San Francisco and Sacramento by September 1.
The launch in these four key markets will solidify Mnet as the only nationally distributed network targeted to English-speaking Asian Americans and fans of Asian pop culture with overall distribution to include nine out of the top ten DMAs, as well as nine of the top ten Asian American DMAs.
Mnet’s target audience includes an upscale and digitally savvy consumer group. According to the recently released 2010 census data, the Asian American population in the U.S. has grown significantly in the last decade, up 43.3% to 14.7 million compared to 10.2 million in 2000. Based on this new data, Asian Americans currently make up 4.8% of the total U.S. population.
Mnet airs a variety of programming that plays to the influence of K-pop music as well as anime, horror, drama and all facets of a style of pop culture that has steadily been growing in popularity not only throughout Asia, but into America and around the world. Original programs being launched in the coming months include:
• Beats Per Mnet (BPM) – Based out of Mnet’s Los Angeles studio, BPM is a one-hour series which will air daily Monday through Friday in primetime, highlighting the latest beats in Asian Pop culture from music and fashion to toys, film and food. Hosted by famed stand-up comedian Paul Kim, the show will feature the latest music videos, behind-the-scenes segments, celebrity interviews and more.
• Short Notice – Produced in Los Angeles and scheduled to premiere in spring 2011, each episode of this weekly, one-hour, original primetime series features six to seven shorts created by Asian American filmmakers.