Mobile coupon effort by Jiffy Lube gets new customers


A recent ad campaign for Jiffy Lube that featured mobile coupons produced significant redemption, including approximately 50% from new customers. The program, created by KCCQ-FM Ames, Iowa, proved the benefits of mobile marketing, even in a recession.

Beginning in September, 105.1 Channel Q (KCCQ) ran a promotion that offered listeners the chance to win free oil changes for a year, if they texted the word JIFFY to 55981.

All who entered received a mobile coupon that included a discount on various Jiffy Lube services, including oil changes, wiper blades, tire rotations and filters. Participants also had the ability to opt in for future offers.