Advertisers will spend 1.4 billion on mobile media this year, rising to 14.4 billion by 2011, according to the new Strategy Analytics report, "Global Mobile Advertising Update: Outlook Bright as Inventory Expands." Strategy Analytics predicts that mobile media advertising will account for a fifth of global spend on Internet advertising by 2011.
Phil Taylor, Director, Global Wireless Practice, notes, "The outlook for mobile advertising spend has significantly advanced in the past 12 months. The supply of advertising inventory is rapidly increasing as mobile publishers look to develop advertising as a revenue stream. Major mobile network operators like SprintNextel, Verizon Wireless and Vodafone have all accelerated plans to sell advertising within their mobile media channels and advertisers appear to be responding positively."