Mobile Research Labs (www.mobileresearchlabs.com) has acquired media monitoring firm Mediaguide. Based in the Philadelphia area, Mediaguide operates in the audio monitoring space, offering both media monitoring and content-recognition services. Technologies developed by Mediaguide include audio recognition technologies and automated ad-id software that has been deployed internationally since 2002.
The technology has been utilized to monitor music and ad performances on radio, television and the Internet; to power mobile-based, real-time what’s-playing apps; and track content for protection purposes.
Mediaguide CEO Steven Lubin and his team will continue to be based in Philadelphia and the new company will be incorporated as Mobile Research Labs Inc., a wholly owned subsidiary of MRL Ltd.
Steve will serve as the Managing Director for Mobile Research Labs and is to lead MRL’s business development, marketing activities and operations in North America.
Said Omri Halevi, CMO of MRL: “Mediaguide will complement our technology portfolio perfectly, bringing all the necessary skills and qualities to help us enrich our global TV and media strategy and expertise in audience measurement and insight. In addition, Mediaguide will contribute to MRL’s ability to serve the US market as we expand our services and install base.”
MRL’s mMediaR solution, serving some of the top global market research companies, is commercially deployed in countries in Europe, Asia and the US, and was accredited by the industry as a highly-reliable and accurate platform for generating market and consumer insights.
MRL works closely with the major global market research companies as their trusted technology provider, providing access to personalized, mobile and data gathering capabilities.