Modavox, Internet broadcasting provider, has executed a purchase agreement to acquire a majority share of Augme Mobile, a mobile marketing solutions and services company. Augme Mobile will continue to operate its interactive mobile marketing platform for top global consumer brands. Augme offers a comprehensive web-based marketing platform that provides marketers, brands and agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print ad channels.
Augme has developed relationships with top national consumer brands and agencies. Most recently, it established an exclusive agreement with Graphic Packaging International, Inc., one of the world’s largest packaging companies servicing dozens of Fortune 500 consumer package goods clients. Augme Mobile’s brand and channel relationships will enhance the ability of Modavox to promote, distribute and create mobile destinations with existing targeting capability.
