It’s every guy’s fantasy – you’re sitting there, minding your own business, when a gorgeous model saunters up and says, “Call me.” This spring, Arby’s made that dream come true, for one average Joe….well, sort of. In a new television ad for its Bacon Cheddar Roastburger – a departure from greasy fast food burgers – Arby’s Restaurant Group, Inc. teamed up with Sports Illustrated swimsuit model, Tori Praver, for a tongue-in-cheek look at just what could go wrong with that scenario if you’re eating the wrong lunch.
The 30-second spot, via Merkley + Partners and titled “Digits,” depicts an average man sitting on a park bench eating a greasy fast-food burger. Praver, looking very model-like, walks by and hands the man a note containing her phone number. When the man opens the note, his greasy fingers smear the last four digits of her phone number. The man, left with a mouthful, tries to get Praver’s attention, but she drives off mouthing the words, “Call me.”
“With this ad, we wanted to humorously show how one greasy lunch choice could go horribly wrong,” said Steve Davis, Chief Marketing Officer, Arby’s Restaurant Group, Inc. “Perhaps if he’d been eating a Roastburger sandwich, the story would have ended differently.”
Tori Praver, who started her modeling career as the youngest face of GUESS? at 17, has been featured on the covers of Cosmopolitan, Elle and Glamour and appeared in major fashion spreads in Elle, Glamour, Allure and GQ.