Monday 'Dateline NBC' takes #1 25-54 demo; 'Jay Leno' tops late-night


From 8-10 p.m. ET, an encore telecast of “America’s Got Talent” averaged a 1.1 rating, 3 share in adults 18-49 and 4.7 million viewers overall.

At 10 p.m. ET, “Dateline NBC” (1.3/4 in adults 18-49, 5.2 million viewers overall) tied for #2 among the major networks in adults 18-49, tied for #1 in adults 25-54 and was #1 outright in women 25-54. 

In the 10:30 lead-in to local news, “Dateline NBC” was #1 in the key news demo of adults 25-54, with a 6 percent margin (1.8 vs. a 1.7 each for CBS’s “CSI: Miami” encore and ABC’s “Dating in the Dark”).  “Dateline” also led the 10:30 half-hour in total viewers.

In Late-Night Metered Markets Monday night:

“The Tonight Show with Jay Leno” (2.5/6 in metered-market households with an encore telecast) out-delivered CBS’s “Late Show with David Letterman” (2.3/6 with an encore) and ABC’s combination of “Nightline (2.6/6) and “Jimmy Kimmel Live” (1.4/4) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno with an encore,” 0.7/3 with an encore; “Late Show,” 0.7/3 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.1/4 in metered-market households with an encore) trailed CBS’s “Late Late Show with Craig Ferguson” (1.2/4 with an encore).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.4/3 with an encore).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: NBC)