Monday grew for Alphabet Net


With The Bachelor and Castle opposite strong competition from CBS’ original lineup and Fox’s 2-hour series debut of Alcatraz, ABC’s Monday night grew week to week by 9% in Adults 18-49, equaling a 2-month high in the key young adult sales demo – since 11/21/11.  In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 – since 10/17/11. 

* ABC improved over the same night last year in both Total Viewers (+4%) and Adults 18-49 (+4%).

Building steadily from 8-10pm and jumping 23% from its first half-hour to its final half-hour, ABC’s The Bachelor was up week to week among Adults 18-49 (+9%) to match a season-best.  In addition, the show also hit season-highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)   

During the 10 o’clock hour, ABC’s Castle ran a strong second to CBS’ Hawaii Five-0 in Total Viewers and Adults 18-49, while ranking #1 with Adults 18-34 and Women 18-34.  In the hour, the ABC drama outdelivered NBC’s Rock Center With Brian Williams by wide margins in viewers (+68%) and young adults (+77%). 

* Castle surged over the prior week by 15% in Adults 18-34, scoring its highest number since October – since 10/31/11. 

(Source: ABC)