Monetizing ATSC 3.0 Datacasting: TV’s Next Big Revenue Promise


We have all heard about the robust picture and improved audio that will come with NEXTGEN TV, the new digital broadcast standard built on ATSC 3.0.

But, the data side of NEXTGEN TV is only now getting a much-deserved spotlight, and a Tuesday webinar presented by Sinclair Broadcast Group and its ONE Media 3.0 arm certainly served as a big industry platform for sharing just some of the ways broadcast TV stations can monetize from the new technology.

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