Monster Worldwide announced BBDO Worldwide has been named its new AOR for advertising and branding.
"Monster is already one of the most recognized brands among job seekers and employers, and one of the key elements of our strategic plan is to invest in further strengthening the Monster brand on a global scale," said Sal Iannuzzi, Monster CEO. "To advance that goal, we are appointing BBDO as our global agency of record, which will ensure a consistent approach to advertising and promotion across all of our businesses and regions, while revitalizing and reinvigorating the power of the Monster brand."
