According to Statistics Canada, Montreal is the 2nd largest radio market in Canada with a population of 3,859,318. According to Media Monitors, the #1 radio advertiser in that market last week was CANADIAN TIRE with 233 spots. THE SOURCE (Bell Electronics) was #2 running 227 commercials, while THE CO-OPERATORS was #3 with 213 ads. The GOUVERNEMENT DU QUEBEC was #4 with 188 announcements and DESJARDINS GENERAL INSURANCE was #5 with 186 spots. ROGERS WIRELESS was #6 with 176 spots, while ALARMFORCE was #7 with 172 spots. HYUNDAI was #8 with 165 ads and REMO-DEPOT was #9 with 165 spots. And coming in #10 was FORD LINCOLN MERCURY with 149 spots.
Back in the USA, the #1 advertiser in the Financial and Mortgage category was QUICKEN LOANS with 7,577 spots. WELLS FARGO HOME MORTGAGE was #2 with 5,740 spots, while LENDING TREE put down roots at #3 with 2,006 ads. PARAMOUNT EQUITY MORTGAGE was #4 with 1,511 spots and FIRST OPTION MORTGAGE was #5 airing 1,056 ads. VINSON MORTGAGE GROUP was #6 running 612 spots, while CASHCALL came in #7, up from #13, with 586 spots. LENOX FINANCIAL was #8 with 584 spots and 1-800LOANMART was #9 with 437 spots. EZ AUTO SOLUTIONS was #10 airing 422 ads.
NATIONAL STATISTICS
It only took one week for GEICO to get back on top with 42,957 spots. THE HOME DEPOT fell from #1 to #2 with 42,094 spots. NETFLIX maintained #3 with 30,064 spots on the radio, while MCDONALD’S stayed at #4 with 23,866 ads. CHRYSLER JEEP DODGE moves from #7 to #5 with 22,922 spots.
