Moonves: CBS upfront will be for all media


CBS’s traditional upfront presentation in May will showcase the entire CBS Corp., not just the broadcast primetime lineup, CEO Les Moonves said this week at the annual Bear Stearns Media Conference in Palm Beach: "We’re going to sell advertising. We’re going to sell outdoor. We’re going to sell radio in all its forms. We’re going to sell television stations, syndication, network. And we’re going to sell the fall schedule."