More 2008 TV ad revenue figures

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cmarcucci
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0

Local broadcast television ad revenues were up 1.2% in Q3 compared to the same period last year, reflecting strong political ad revenues, according to Susan Cuccinello, SVP of research for the Television Bureau of Advertising, based on estimates supplied by TNS Media Intelligence in the top 100 markets (see TV News). Below, see more Q3 data: top 25 spot TV advertisers; top 25 spot TV ad categories; top 25 spot TV advertisers for Jan-Sept; and top 25 spot TV ad categories for Jan-Sept.


TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Third Quarter 2008
 
($000)
  RANK Company THIRD QTR
2008		 THIRD QTR
2007		 %
Change
  1 Chrysler-Cerberus Capital Mgt 93,555.9   111,098.0   -15.8  
  2 Honda Motor Co Ltd 84,329.5   63,398.5   33.0  
  3 Ford Motor Co Dlr Assn 82,961.8   94,658.0   -12.4  
  4 AT&T Inc 79,338.7   92,922.8   -14.6  
  5 General Motors Corp 76,337.9   53,150.5   43.6  
  6 Toyota Motor Corp Dlr Assn 74,687.9   82,905.9   -9.9  
  7 Nissan Motor Co Ltd 74,523.1   83,666.0   -10.9  
  8 General Mills Inc 66,743.5   40,252.0   65.8  
  9 Verizon Communications Inc 63,958.5   59,288.2   7.9  
  10 Comcast Corp 63,580.6   40,156.8   58.3  
  11 Toyota Motor Corp 62,079.7   57,039.2   8.8  
  12 Yum Brands Inc 60,647.0   54,328.1   11.6  
  13 Obama For President Committee 53,926.6   825.9   +  
  14 McDonalds Corp 42,040.2   40,156.4   4.7  
  15 Berkshire Hathaway Inc 41,831.9   37,541.8   11.4  
  16 Toyota Motor Corp Loc Dlr 38,720.8   46,861.3   -17.4  
  17 McCain For President Committee 37,018.3   1.6   +  
  18 Ford Motor Co 35,919.8   42,167.8   -14.8  
  19 Empire Today LLC 33,751.9   30,845.6   9.4  
  20 Hyundai Corp Dlr Assn 33,165.8   23,060.1   43.8  
  21 Time Warner Inc 32,239.6   39,920.0   -19.2  
  22 Doctors Assoc Inc 30,489.0   22,532.3   35.3  
  23 Procter & Gamble Co 25,342.8   27,144.6   -6.6  
  24 General Motors Corp Dlr Assn 24,698.6   125,218.0   -80.3  
  25 General Motors Corp Loc Dlr 23,925.8   34,783.1   -31.2  
                 
  *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
   
  Copyright 2007, 2008. TNS Media Intelligence

TOP 25
LOCAL BROADCAST TV CATEGORIES*
Third Quarter 2008
   
  ($000)
  RANK Product Classification THIRD QTR
2008		 THIRD QTR
2007		 %
CHANGE
  1 Automotive 802,104.5   974,742.0   -17.7  
  2 Communications/Telecommunications 395,654.3   359,530.2   10.0  
  3 Restaurants 356,962.8   345,481.7   3.3  
  4 Car & Truck Dealers 203,366.8   244,476.4   -16.8  
  5 Political** 176,617.2   15,267.2   1,056.8  
  6 Furniture Stores 166,749.6   186,962.5   -10.8  
  7 Financial 155,843.7   130,652.8   19.3  
  8 Insurance 150,064.6   150,641.9   -0.4  
  9 Schools, Colleges & Camps 131,147.4   120,087.0   9.2  
  10 Government and Organizations** 125,334.8   86,620.9   44.7  
  11 Food and Food Products 124,904.3   102,838.7   21.5  
  12 Travel, Hotels & Resorts 117,662.5   116,647.7   0.9  
  13 Leisure Time Activities & Events 114,450.5   107,440.5   6.5  
  14 Legal Services 106,745.8   98,505.4   8.4  
  15 Motion Pictures 75,518.2   88,321.4   -14.5  
  16 Food Stores & Supermarkets 66,796.5   61,372.3   8.8  
  17 Media & Advertising 45,211.5   47,107.7   -4.0  
  18 Home Centers & Hardware Stores 34,980.9   42,259.8   -17.2  
  19 Toiletries & Cosmetics 34,171.8   33,087.3   3.3  
  20 Discount Department Stores 32,033.2   37,139.5   -13.7  
  21 Clothing Stores 31,442.4   34,637.5   -9.2  
  22 Beer & Wine 27,993.5   29,497.1   -5.1  
  23 Household Soaps, Cleaners, Polishes & Supplies 26,775.8   27,979.0   -4.3  
  24 Department Stores 25,770.7   33,334.2   -22.7  
  25 Beverages 25,261.3   32,455.3   -22.2  
                 
  *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
  **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.”
   
  Copyright 2007, 2008. TNS Media Intelligence

TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Jan-Sept 2008
 
($000)
  RANK Company JAN-SEPT
2008		 JAN-SEPT
2007		 %
Change
  1 Chrysler-Cerberus Capital Mgt 243,073.9   268,190.5   -9.4  
  2 Ford Motor Co Dlr Assn 236,429.4   235,559.2   0.4  
  3 Honda Motor Co Ltd 211,703.2   221,806.7   -4.6  
  4 Toyota Motor Corp Dlr Assn 207,284.1   225,769.4   -8.2  
  5 AT&T Inc 206,179.0   270,458.1   -23.8  
  6 Nissan Motor Co Ltd 187,804.7   229,283.6   -18.1  
  7 Toyota Motor Corp 170,344.5   164,002.1   3.9  
  8 Comcast Corp 164,176.1   104,559.8   57.0  
  9 Verizon Communications Inc 156,806.0   185,684.0   -15.6  
  10 General Motors Corp 146,752.7   133,062.3   10.3  
  11 General Mills Inc 137,603.8   89,244.2   54.2  
  12 Yum Brands Inc 129,555.5   141,242.8   -8.3  
  13 General Motors Corp Dlr Assn 129,034.3   317,739.2   -59.4  
  14 McDonalds Corp 123,601.7   117,041.5   5.6  
  15 Toyota Motor Corp Loc Dlr 117,451.6   139,059.9   -15.5  
  16 Time Warner Inc 107,084.4   112,661.8   -5.0  
  17 Berkshire Hathaway Inc 101,593.5   107,657.8   -5.6  
  18 Ford Motor Co 89,376.3   135,951.2   -34.3  
  19 Procter & Gamble Co 87,397.6   85,625.7   2.1  
  20 Obama For President Committee 86,838.4   836.7   +  
  21 Empire Today LLC 85,064.6   84,226.8   1.0  
  22 Hyundai Corp Dlr Assn 80,991.0   49,570.7   63.4  
  23 General Motors Corp Loc Dlr 79,679.5   103,141.7   -22.7  
  24 Wendys Arbys Group Inc 66,580.1   90,054.9   -26.1  
  25 Doctors Assoc Inc 65,367.3   66,095.1   -1.1  
                 
  *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
   
  Copyright 2007, 2008. TNS Media Intelligence
TOP 25
LOCAL BROADCAST TV CATEGORIES*
Jan-Sept 2008
 
($000)
  RANK Product Classification JAN-SEPT
2008		 JAN-SEPT
2007		 %
Change
  1 Automotive 2,170,817.9   2,582,325.0   -15.9  
  2 Communications/Telecommunications 1,058,176.2   1,022,630.7   3.5  
  3 Restaurants 967,945.5   978,698.3   -1.1  
  4 Car & Truck Dealers 638,821.8   723,897.8   -11.8  
  5 Furniture Stores 495,934.4   547,065.9   -9.3  
  6 Insurance 436,357.9   411,805.8   6.0  
  7 Financial 402,820.5   389,841.6   3.3  
  8 Travel, Hotels & Resorts 369,103.0   356,049.2   3.7  
  9 Government and Organizations** 355,532.7   263,894.7   34.7  
  10 Schools, Colleges & Camps 352,281.8   344,335.1   2.3  
  11 Leisure Time Activities & Events 318,847.2   313,198.0   1.8  
  12 Legal Services 308,104.8   288,436.5   6.8  
  13 Food and Food Products 296,570.3   274,775.0   7.9  
  14 Political** 290,469.4   38,764.6   649.3  
  15 Motion Pictures 193,737.5   239,703.7   -19.2  
  16 Food Stores & Supermarkets 189,173.9   183,717.7   3.0  
  17 Media & Advertising 132,223.7   158,268.0   -16.5  
  18 Home Centers & Hardware Stores 110,227.0   124,762.4   -11.7  
  19 Prescription Medication and Pharmaceutical Houses 104,123.0   70,367.8   48.0  
  20 Toiletries & Cosmetics 99,976.6   102,138.0   -2.1  
  21 Clothing Stores 94,499.1   100,695.3   -6.2  
  22 Discount Department Stores 76,025.7   92,167.3   -17.5  
  23 Household Soaps, Cleaners, Polishes & Supplies 75,644.4   71,476.4   5.8  
  24 Beverages 73,388.5   74,330.1   -1.3  
  25 Medicines and Remedies (excluding Rx) 69,355.8   61,850.0   12.1  
                 
  *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
  **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.”
   
  Copyright 2007, 2008. TNS Media Intelligence

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