On August 20, Comscore — “a trusted partner for planning, transacting and evaluating media across platforms” — unveiled a new offering designed to help media buyers and sellers better attribute the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies.
The news came via a formal press release.
Bigger news involving Comscore wasn’t distributed by a press release, and instead was revealed in a SEC filing. Job losses are on the way at the fiscally challenged cross-platform measurement firm.
