Allstate has provided more detail on the buy, regarding actor Dennis Haysbert’s debut in several new Spanish-language TV and radio spots that emphasize the importance of having the best protection and assure viewers that “Con Allstate, estas en buenas manos” (“With Allstate, you’re in Good Hands”).
The ads will appear in all major Hispanic broadcast networks and various Spanish cable networks. “The flight is open ended we have new ads that will appear through out the year. Allstate is developing radio and print to support these new TV commercials. Online advertising showcasing Dennis Haysbert was launched at the end of 2009,” Allstate spokesperson Raleigh Floyd tells RBR-TVBR.
We’ll have more info on the radio side as we get it.