More local creative: The power of radio advertising


WCLT-AM/FM Newark-Columbus, OH took us up last week on our offer to send in-house produced radio spots our way. Like we mentioned, using humor in radio ads is very powerful—it’s our business’ creativity that gets local advertisers on board more than anything else. Have any of your own we could run? Just shoot them over to [email protected] and we’ll get them in the mix.

Here are WCLT’s submissions. They were all produced and written by Kelly Bradshaw, except the "Look Like Carhartt" Spot. It was Produced by Tommy Douglas.

Look Like Carhartt

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Workmens Goldilocks

Workmens Carhartt Sisters