More Nielsen Audio Spring Results

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Clark-SmidtWe have the numbers from Nielsen Audio from late March through late April. Traveling from #31 Salt Lake City to #40 Indianapolis, Clark Smidt walks us through the results with fresh stats and commentary.


Audio by the Numbers
by Clark Smidt, Broadcast Connector
Every week, new information, research and gut feel proves the value of AUDIO: Radio with new delivery. Whatever your channel, it’s always about being the “Best Show.” The opportunity is using the summer for innovation. Hit Refresh! Here’s another trend check from the February/March/April Portable People Meters. More parts of the audio puzzle derived from total person 6+ Nielsen subscriber information, March 26-April 22, major markets #31 Salt Lake City to #40 Indianapolis: Your Printable Pass-it-on RBR Ratings Scorecard.

31. SALT LAKE CITY, UT. 1,716,200. Spanish 14%, Black 1%. Stations 50, Subscribers 64%.
Rank Calls Format Owner Trend; Feb/Mar/Apr
1 KSFI Soft AC Bonneville. + 0.2; 7.2-7.2-7.4. Regains #1 cume 610k, leads Hot/AC KBZN by 0.3.
2 KSL/KSL-FM News/Talk Bonneville. + 0.7; 6.6-6.5-7.3; ups U.Utah N/T KUER-F 4.1. Total N/T 15.3.
3 KBZN Hot A/C KLO Broadcast. + 0.4; 6.7-6.9-7.1, over iHeart Hot A/C KJMY 2.6. Total 5 A/Cs: 21.4.
4 KZHT CHR iHeart. – 0.1; 7.0-7.1-6.9, repeats same lead over Broadway CHR KUDD 2.6-2.6.
5 KRSP-F Classic Hits Bonneville. – 0.2; 5.2-5.2-5.0, now just 0.1 ahead of iHeart Classic Hits KODJ.
5 KSOP-F Country KSOP. – 0.1; 5.1-4.3-5.0, CMLS Country KUBL 0.9 back; Broadway KEGA is at 0.6.
7 KODJ Classic Hits iHeart. – 1.1; 6.0-6.0-4.9, Classic Hits/Classic Rock 3 station Total: 13.1.
8 KNRS-F/KNRS Talk iHeart. + 0.2; 4.6-4.8-4.8.
9 KJMY Hot AC iHeart. + 0.7; 3.8-4.2-4.5, knocks CMLS A/C KBEE by 2.9, KLO A/C KSQN sits at 0.8.
10 KUDD/KUDE CHR Broadway. – 0.2; 4.5-4.5-4.3. Broadway cluster leader continues a slow slide.
11 KXRK Modern Rock Broadway. – 0.9; 5.0-5.0-4.1; lead lessens over CMLS ModRock KHTB 3.4-2.3.
11 KUBL-F Country Cumulus. + 0.6; 3.5-4.1-4.1 vs. B’dway KEGA at 1.3. Country 5 station Total: 11.2.
13 KUER-F News/Talk University Utah. – 0.9; 4.3-4.1-3.2, #3 of 3; Talkers CMLS KKAT & KLO go 0.0.
13 KAAZ-F Classic Rock iHeart. + 0.6; 2.6-2.5-3.2, beating CMLS ModRock WHTB 1.4, Rock KBER by 1.7.
15 KBYU-F Classical Brigham Young Univ. + 0.7; 2.1-2.5-2.8. KRCL Listener Community Radio, 0.5.
16 KUUU Rhythmic-CHR Broadway. – 0.2; 2.2-2.3-2.0. Broadway Country KEGA stays put at 1.3.
17 KENZ Cumulus Adult Hits KENZ 1.7-1.6-1.8 vs. KYMV Broadway Adult Hits 1.6-1.6-1.5.
17 KHTB CMLS Modern Rock + 0.8; 1.2-1.6-1.8 vs. CMLS Rock KBER 1.5. SLC Rockers inch 10.4-10.6.
19 KBEE A/C Cumulus – 0.1; 1.7-1.7-1.6. Dropped “Hot” but lead on KLO A/C WSQN sticks at 1.0.
20 KBER Rock Cumulus ties KYMV Adult Hits Broadway at 1.5. 21 KEGA Country Broadway 1.3.
Sports: Larry Miller KZNS/KOVO 1.1 & KZNS-F 0.6; B’dway KALL 0.6; CMLS KFNZ 0.4. All Sports: 2.7.
Country: KSOP Classic 0.6. KJMY-HD2 iHeart 0.2,
Swings: + 0.7 @ Hot A/C KJMY, Classical WBYU-F, + 0.6 @ N/T KSL/KSL-F, Country KUBL, Classic Rock
KAAZ, ModRock KHTB; – 1.1 Classic Hits KODH, – 0.9 ModRock KXRK.
Shares: iHeart 24.3-24.9-22.6, Bonneville 19.0-18.9-19.7, Broadway 15.4-15.4-13.8, Cumulus 8.5-10.6-11.2, KLO Broadcasting 7.5-7.8-7.0.

 32. LAS VEGAS, NV. 1,682,100. Spanish 28%, Black 11%. Stations 45, Subscribers 69%.
1 KSNE-F Adult Contemporary iHeart. +1.4; 8.6-9.7-10.0, good trend, #1 cume dips 627-577k, solo A/C.
2 KLUC-F Rhythmic-CHR CBS. Holding, 5.9-6.5-5.9, a 2-way match, lead on Kemp KVEG dips 3.4-2.5.
2 KMXB Hot A/C CBS. – 0.8; 6.7-6.0-5.9 vs Beasley Hot A/C scores 2.0, Kemp Hot A/C KVGQ at 0.5.
4 KKLZ Classic Hits Beasley- 0.4; 5.4-4.4-5.0, an 0.1 hair over Lotus Classic Rock KXPT; Classic Total 9.9.
5 KXPT Classic Rock Lotus. + 0.1; 4.8-4.9-4.9, now 1.9 ahead of CBS ModRock KXTE.
6 KOAS Rhythmic Oldies Beasley. Sticking, 4.3-4.6-4.3, unique format grabs folks by the ears.
6 KWID Spanish Classic Hits Lotus. + 0.3; 4.0-4.5-4.3, Spanish CH version leads 6 Hispanic genres.
8 KSOS Christian Faith Communications. + 0.6; 3.5-3.4-4.1, the only subscriber offering a call for help.
9 KRGT Spanish Urban Univision. + 0.4; 3.2-3.7-3.6. All Spanish format Total drops 15.9-14.9.
10 KWNR Country iHeart. + 0.4; 3.1-3.3-3.5, keeps its lead over Beasley Country KCYE by 0.7.
11 KVEG Rhythmic-CHR Kemp. – 0.2; 3.6-3.1-3.4. The two Las Vegas Rhythmic-CHRs dip 9.6-9.3.
12 KISF Regional Mexican Univision. + 0.1; 3.1-3.7-3.2 vs. Entravision RegMex KQRT 2.3 & KRRN 1.0.
13 KPLV CHR iHeart Media. + 0.7; 2.4-2.6-3.1, the only straight ahead CHR subscriber.
14 KXTE Modern Rock CBS. Flat, 3.0-2.9-3.0, the only entry in the Modern Rock format.
15 KCNV Classical Nevada Public Radio, + 0.6; 2.3-2.5-2.9, nice gain as N/T KNPR sinks 2.1-1.9-1.1.
16 KCYE Country Beasley. – 0.5; 3.3-2.5-2.8. Slight recovery, Vegas Country pair gains 5.9-6.3.
17 KXNT-F/KXNT News/Talk CBS. – 0.7; 3.2-2.8-2.5, lead over Nevada Public N/T KNPR up 0.9-1.4.
18 KQRT Entravision Regional Mexican. – 0.3; 2.6-2.5-2.3. Same Owner & Format KRRN, 0.9-1.0.
19 KOMP Rock Lotus. – 0.7; 2.9-2.5-2.2. Credit Vegas Rocker Total (Classic, Mod, Regular) at 10.1.
20 KVGS Hot A/C Beasley. + 0.2; 1.8-2.2-2.0. Kemp Hot A/C KVGQ sticks at 0.5. Close calls.
21 KWWN Sports Lotus 1.2-1.4, KBAD 0.6, Spanish KENO 0.5. CBS KXST throws a shut out 0.0.
21 KNPR News/Talk Nevada Public Radio, 2.1-1.9-1.1. WDWN Talk Beasley, 0.7.
21 KCEP Urban Equal Opp. Clark County, 1.1. KUNV U.Nevada Jazz 0.6, Kemp Hot A/C KVGQ 0.5
Swings: + 1.4 A/C KSNE-F, + 0.7 CHR KPLV; – 1.0 News/Talk KNPR, – 0.8 Hot A/C KMXB
Shares: CBS 18.8-19.4-17.3, iHeart 14.1-15.6-16.6, Beasley 15.6-14.4-14.8, Lotus 14.0-14.3-13.9, Univision 6.3-7.4-6.8.

33. KANSAS CITY, MO. 1,640,300. Black 13%, Spanish 8%. Stations 40, Subscribers 60%.
1 KCFX Classic Rock Cumulus. + 0.4; 6.7-6.7-7.1, over CMLS ClassHits KCMO 2.5, AdHits KCJK 3.9.
2 KZPT Hot A/C Entercom. + 0.4; 5.4-6.9-5.8, slips for the month as #1 cume dips 8%, 512-472k.
3 KXMV CHR Steel City. – 0.8; 6.4-6.6-5.8, lead on Cumulus CHR KCHZ dips 2.3-1.3. CHR: 10.9-9.3.
4 KPRS Urban Carter Broadcasting. Flat, 5.3-5.3-5.3, reduces lead vs Cumulus Urban A/C 1.8-1.4.
4 KFKF-F Country Steel City. + 0.6; 4.7-4.6-5.3, now 2.2 ahead of other brother Country KBEQ-F.
6 KRBZ Modern Rock Entercom. – 0.2; 5.4-5.0-5.2, advantage on own Rock KQRC up 0.4-0.9.
7 WDAF-F Country Entercom. – 1.3; 6.2-5.0-4.9, four KC Country stations move 14.8-12.9-13.8.
8 KCMO-F Classic Hits Cumulus. – 0.3; 4.9-4.8-4.6. Cumulus Adult Hits KCJK follows by 1.4.
9 KCKC Adult Contemporary Steel City. + 1.4; 3.2-3.5-4.6. Moving well. The 2 ACs stay at 10.4.
10 KQRC-F Rock Entercom. – 0.8; 5.1-4.6-4.3. Rocker Total up 16.3-16.6.
10 KCHZ CHR Cumulus. – 0.1; 4.4-4.3-4.3. No pain, no gain.
12 KCSP/KCSP-HD2 Sports Entercom + 2.1; 2.0-2.5-4.1. Leads Union Sports WHB 1.3; Total 6.9.
13 KMJK Urban A/C Cumulus. Hangs, 3.9-3.5-3.9. Total Share, 2 Urbans & Gospel: 9.4-9.8.
14 KCJK Adult Hits Cumulus. + 0.3; 2.9-3.2-3.2. Consistent format with smart package appeal.
15 KCUR-F News/Talk University Missouri. – 0.6; 3.7-3.5-3.1. The 4 KC N/Ts dip 10.8-9.7.
15 KBEQ-F Country Steel City. – 0.3; 3.4-2.9-3.1. Cumulus Country KCMO-HD2 is next to last 0.5.
17 KMBZ-F News/Talk Entercom. – 1.3; 4.2-3.5-2.9 now trails U. Missouri NT KCUR-F by just 0.2.
18 WHB Sports Union Broadcast. No move, 2.8-3.0-2.8. Waiting for the right pitch.
19 KJNW Christian University Northwestern St. Paul. + 0.4; 1.9-1.8-2.3. Carter Gospel KPRT, 0.6.
20 KMBZ Talk Entercom. + 0.2; 1.9-2.2-2.1. Big AM signals do it with connecting local content.
21 KCMO/KCMO-HD2 Talk Cumulus, 1.7-1.6-1.6. Likewise.
22 KANU/KANH/KANV Classical University of Kansas, 1.0. Public TV 19 Adult Alternative, 0.4.
Swings: + 2.1 Sports KCSP/KSCP-HD2, + 1.4 A/C KCKC; – 1.3 Country WDAF-F, – 1.3 N/T KMBZ-F
– 0.8 CHR KMXV, – 0.8 Rock KQRC-F.
Shares: Entercom 29.8-29.7-29.3, Cumulus 25.0-24.5-25.2, Steel City 17.7-17.6-18.4.

34. ORLANDO, FL. 1,596,200. Spanish 28%, Black 16.5%. Stations 43, Subscribers 58%.
1 WRUM Tropical iHeart. + 1.6; 6.4-8.0-8.0, holds & leads Entravision Tropical WNUE 5.2-5.5.
2 WXXL CHR iHeart. + 0.2; 6.5-6.4-6.7, #1 cume up 537-556k, takes CBS CHR WJHM 3.4-3.4.
3 WMGF A/C iHeart. + 0.4; 5.8-5.3-6.2. A/C pair + solo Hot A/C Total advances 16.0-16.6.
4 WOCL Classic Hits CBS. + 0.9; 5.0-4.7-5.9, nobody else uses Classic in Orlando.
5 WMMO A/C Cox. Holding, 5.8-6.2-5.8, swings under iHeart A/C WMGF from + 0.9 to – 0.4.
6 WCFB Urban A/C Cox. – 0.1; 5.4-5.8-5.3; iHeart Urban WTKS-HD2 sits at 1.2.
7 WPOZ/WMYZ Christian Central Florida Ed. – 0.7; 5.8-5.9-5.1, Gospel partner WPOZ-HD3 is 2.2.
8 WWKA Country Cox. – 0.6; 5.4-5.1-4.8 vs. JVC Country WOTW at 0.7. Total Country off 6.0-5.5.
9 WOMX-F Hot A/C CBS. – 0.1; 4.7-4.5-4.6, four A/C formats (2 Reg, Urban & Hot) stay 21.8-21.9.
10 WTKS-F Talk iHeart. – 0.7; 5.1-4.8-4.4, still leads Orlando’s 4-way N/T race. Total holds at 12.1.
11 WPYO Rhythmic-CHR Cox. – 1.0; 5.2-4.6-4.2, with CHRs iHeart WXXL, CBS WJHM: 16.0-14.2.
12 WJRR Modern Rock iHeart. + 0.2; 3.6-4.1-3.8. Cox Modern Rock WCFB-HD2 stays at 0.9.
13 WDBO-F Talk Cox. + 0.5; 3.2-3.3-3.7. Community N/T WMFE back 0.9; iHeart WFLF trails 2.5.
14 WJHM CHR CBS. – 0.3; 3.6-3.0-3.3.
15 WMFE-F News/Talk Community Communications. + 0.1; 2.7-2.7-2.8. iHeart N/T WFLF is a 1.2.
16 WNUE-F Tropical Entravision. + 0.4; 2.1-2.8-2.5. Add WRUM and Tropical mix dips 10.8-10.5.
17 WPOZ-HD3 Gospel Central Florida Ed. Found. – 0.8; 3.0-2.6-2.2, Urban WPOZ-HD2, holds 0.4.
18 WUCF-F Jazz University Central Florida. – 0.6; 2.2-1.9-1.6, Jazz solo strays off-key.
Sports: Cox WDBO 1.1-0.9. iHeart WYGM 0.5-0.4. Total Orlando Sports share very low: 1.6-1.3.
Swings: + 1.6 Tropical WRUM, + 0.9 Classic Hits WOCL; – 1.0 Rhym-CHR WPYO, – 0.7 Talk WTKS-F.
Shares: iHeart 29.9-30.5-31.6-31.9, Cox 27.4-27.3-27.0-25.6, CBS 13.7-13.3-12.2-13.8, U. Central Florida 10.1-9.4-8.9-7.7. HD solos Total 2.4.

35. COLUMBUS, OH. 1,523,900. Black 16%, Spanish 3%. Stations 37, Subscribers 59%.
1 WCOL-F Country iHeart. – 0.1; 11.8-12.6-11.7. Wilks Classic Country WHOK-F trails at 1.8.
2 WNCI CHR iHeart. + 0.2; 10.4-10.1-10.6, #1 cume up a tad to 627,700; only CHR.
3 WTVN Talk iHeart. + 1.4; 6.3-7.7, takes Ohio State N/T WOSU-F by 5.2. Total N/T: 10.5-9.5.
4 WSNY A/C Saga. – 0.1; 6.3-5.8-6.2, Saga Hot A/C WVMX trails 3.3, Classic Hits WNND by 3.9.
5 WODC Classic Hits iHeart. + 1.3; 4.0-4.9-5.3, leads Wilks Classic Rock 1.1. Classics Total 12.7.
6 WXMG Urban A/C Radio One. 4.6-5.1-5.1, beats Urban iHeart WZCB 2.0, RadioOne WCKX 2.1.
7 WCVO Christian One Connect Media. + 0.5; 4.5-4.0-5.0. Prayer partner WZNP 0.4; Total 5.4.
8 WBNS-F Sports Radiohio. – 0.5; 5.0-4.9-4.5, vs sports iHeart WYTS 0.3 & Radiohio WBNS 0.2.
9 WLVQ Classic Rock Wilks. – 0.3; 4.5-4.4-4.2. Does 2 station cluster mean Goodbye Columbus?
10 WZCB Urban iHeart. – 0.5; 3.6-2.9-3.1 vs. WCKX neck & neck by 0.1.
11 WCKX Urban Radio One. – 0.7; 3.7-3.4-3.0, Urban 3 station Total drops 12.4-11.2.
12 WVMX Hot A/C Saga. + 0.2; 2.7-2.6-2.9.
13 WOSU News/Talk Ohio State U. – 0.6; 3.1-3.2-2.5. Classical WOSA dips 0.9-0.7. OSU off 4.1-3.2.
14 WWCD Modern Rock WWCD, Ltd. – 0.6; 2.9-2.6-2.3 vs. iHeart Modern Rock WBWR back 0.5.
14 WNND/WNNP Classic Hits Saga. – 0.3; 2.6-2.5-2.3. Grab some bucks from Boomer boom.
16 WBWR Modern Rock iHeart. – 0.1; 1.9-1.7-1.8. Innovative format never a slam dunk.
17 WHOK-F Classic Country Wilks. – 0.8; 2.0-2.0-1.2.
18 WCBE Variety School District of Columbus, – 0.2; 1.3-1.1-1.1.
Swings: + 1.4 Talk WTVN, + 1.3 Classic Hits WODC; – 0.8 Classic Country WHOK-F, – 0.7 Urban WCKX.
Shares: iHeart 34.1-38.2-39.7-40.5, Saga 12.0-10.8-10.9-11.4, Radio One 9.0-8.8-9.5-8.1, Wilks 6.5-6.4-6.0, Radiohio 5.1-4.7.

37. AUSTIN, TX. 1,476,900. Spanish 30%, Black 7%. Stations 34, Subscribers 79%.
1 KBPA Adult Hits Emmis. – 0.5; 8.6-7.7-8.1, #1 share, exclusive format with good execution.
2 KASE Country iHeart. Steady, 6.6-6.3-6.6, full 1.0 over partner KVET, Country dips 14.5-14.1.
3 KVET-F Country iHeart. – 1.0; 6.6-6.3-5.6, ties its own KASF, leads Genuine Austin KOKE by 3.7.
3 KHFI-F CHR iHeart. – 0.3; 5.9-6.1-5.6, over iHeart Rhythmic-CHR KPEZ 0.5. CHR pair 10.8-10.7.
5 KUT News Univ. Texas Austin. – 0.7; 5.9-5.6-5.2, tops Emmis Talk KLBJ by 1.8. N/T Totals 9.4.
6 KPEZ Rhythmic-CHR iHeart. + 0.6; 4.5-4.7-5.1. Entercom Urban A/C KKMJ-HD3 is 1.3 back.
7 KKMJ-F A/C Entercom. + 0.2; 4.7-5.1-4.9, tops ETM Mod A/C KAMX 0.9. ETM 3 A/Cs = 12.6.
8 KROX-F Modern Rock Emmis. + 1.1; 3.7-4.2-4.8. Austin has just two Rockers gaining 8.2-8.7.
9 KFMK Christian Crista Media. – 0.1; 4.3-3.6-4.2, two Inspirationals, Anglo & Spanish Total 5.8.
10 KLBJ-F Rock Emmis. – 0.1; 4.0-4.1-3.9. The tied for tenth pair are both steady.
10 KAMX Modern A/C Entercom. + 0.2; 3.7-3.7-3.9. Unique format makes the Top 10.
12 KKMH-HD3 Urban A/C Entercom. + 0.7; 3.1-3.3-3.8. HD with very good numbers.
13 KLBJ Talk Emmis. – 0.6; 4.0-3.7-3.4.
14 KLZT Regional Mexican Emmis. + 0.6; 2.7-2.8-3.3 leads two RegMex, two Spanish. Total: 11.6
15 KLJA Spanish CHR Univision. + 0.6; 2.4-2.3-3.0.
16 KGSR Adult Alternative Emmis. + 0.2; 2.7-3.0-2.9, KUTX AA UTA 1.5, iHeart AA KVET-HD2, 0.2.
17 KLQB Regional Mexican Univision 2.1-2.4-2.5; KTXX-HD2 Regional Mex Genuine Austin 1.2.
18 KOKE-KTAE Country Genuine Austin. + 0.2; 1.7-1.9-1.9. Third of three cowboys in town.
19 KTXX-HD3 Spanish Christian Genuine Austin 1.6.
Sports: KTXX-F Genuine Austin Radio 1.3; KVET iHeart Media 1.0. Austin Sports Total dips 2.5-2.3.
Etc. KMFA Classical Capitol Broadcast, 1.2. KDRP-HD3 Sun Radio Variety, 0.6. KJCE Talk ETM, 0.2.
Swings: + 1.1 ModRock KROX-F, + 0.7 UrbanA/C KKMJ-HD3; – 1.0 Country KVET-F, – 0.7 News KUT.
Shares: Emmis 26.2-25.7-25.5, iHeart 23.5-24.9-24.7, Entercom 12.3-11.5-15.7, UTexas Austin 7.4-7.8, Genuine Austin Radio 6.7-7.0.

38. MILWAUKEE. 1,474,500. Black 16%, Spanish 9%. Stations 38, Subscribers 63%.
1 WMIL-F Country iHeart. – 0.2; 10.7-10.7-10.5, the only Milwaukee Country.
2 WTMJ News/Talk EW Scripps. – 0.2; 10.3-9.1-10.1, leads 5 News/Talkers gaining 19.4-19.8.
3 WRIT-F Classic Hits iHeart. + 1.2; 6.2-7.0-7.8, #1 cume 501k. Saga Classic Rock WKLH back 2.4.
4 WISN Talk iHeart. – 0.8; 6.5-6.6. Wisconsin Public N/T WHAD at 2.4; N/T U.WI. WUWM, 1.5.
4 WMYX-F Hot A/C Entercom. + 0.7; 5.0-5.4-5.7, exclusive vs Milwaukee Radio A/C WLDB, 2.5.
6 WKKV-F Urban iHeart. – 0.4; 5.1-5.1-5.5, jumps 1.9-2.6 ahead of Saga Urban A/C WJMR-F.
7 WKLH Classic Rock Saga. + 0.5; 4.9-5.1-5.4, Classic Hits/Classic Rock Total grows 12.1-13.2.
8 WHQG Rock Saga. – 0.1; 4.6-4.7-4.5, Hog has Milwaukee Alliance ModRock WLUM-F by 0.6.
9 WXXS CHR Entercom. – 0.6; 4.5-4.3-3.9, tops Saga RhymCHR WNRG 1.4, iHeart CHR WRNW 1.5.
9 WLUM-F Modern Rock Milwaukee Alliance. Flat, 3.9-3.8-3.9. All using “Rock” stay 13.6-13.4.
11 WLWK-F Adult Hits EW Scripps. + 0.2; 3.1-3.4-3.3. The Lake JUST CHANGED to WKTI COUNTRY.
12 WJMR-F Urban A/C Saga. – 0.3; 3.2-3.2-2.9. Two Brew City Urbans hang 8.3-8.4.
13 WLDB A/C Milwaukee Alliance. – 1.2; 3.7-3.3-2.5. All with “A/C” in their name dip 11.9-11.1.
13 WNRG-F Rhythmic-CHR Saga. + 0.4; 2.1-2.4-2.5, market’s only one of a kind. CHRs add up 8.8.
15 WRNW CHR iHeart. – 0.6; 3.0-3.0-2.4. Rare for format & owner “how low can you go.”
15 WHAD News/Talk Wisconsin Public. – 0.2; 2.6-2.3-2.4 vs. U Wisconsin N/T WUWN 1.6-1.4-1.5.
Sports: WSSP Entercom 1.4-1.3-1.3 vs. iHeart Sports WOKY 0.4-0.6-0.6. Brew Sports stuck at 1.9.
Adult Alternative: Radio Milwaukee WYMS 0.8 vs Milwaukee School of Engineering WMSE 0.2.
Etc: WZTI Milwaukee Alliance RhymOldies 0.4; Saga Christian WJYI 0.2; Gateway N/T WGAD, 0.1.
Swings: + 1.2 Classic Hits WRIT-F, + 0.7 Hot A/C WMYX-F; – 1.2 A/C WLDB, – 0.8 Talk WISN.
Shares: iHeart 30.3-31.9-33.0-32.5, Saga 15.4-15.0-15.6-15.5, EW Scripps 14.3-13.4-12.5-13.4, Entercom 11.2-9.5-11.0-10.9, Milwaukee Radio Alliance 8.2-8.3-7.6-6.8.

40. INDIANAPOLIS, IN. 1,429,100. Black 16%, Spanish 6%. 37 stations, 59% Subscribers.
1 WLHK Country Emmis. + 1.3; 6.2-7.4-7.5, holds #1, grows lead over CMLS Country WFMS 1.4-2.0.
2 WFBQ Classic Rock iHeart. + 0.2; 6.2-6.4-6.4, gain on CMLS Classic Hits WJJK just 0.3. Classics 12.5.
3 WYXB Soft A/C Emmis. – 1.0; 7.3-6.2-6.3, takes ETM Hot A/C WNTR by 2.4; only AC’s go 9.5-8.7.
4 WZPL CHR Entercom. + 0.8; 5.4-6.2-6.2, #1 cume 435k beats Radio One CHR WNOW-F by 2.6.
5 WJJK Classic Hits Cumulus. + 0.3; 5.8-5.9-6.1, Classic Hits/Classic Rock/Oldies familiar Totals 18.1.
6 WOLT Modern Rock iHeart. + 2.1; 3.9-5.5-6.0, good moves for the ModRock market exclusive.
7 WRWM Rhym Oldies Cumulus. – 1.6; 7.2-6.1-5.6, dropping, still respectable, bolster the boomers.
8 WFMS Country Cumulus. + 0.2; 5.3-5.7-5.5. Two cowboys on the Country Trail, steady 13.1-13.0.
9 WIBC Talk Emmis. – 1.2; 6.6-5.6-5.4, leads N/T, tops Metropolitan WFYI-F 3.0. N/T dips 8.3-7.8.
10 WTLC-F Urban A/C Radio One. Flat, 4.7-5.3-4.7; Radio One Gospel WTLC sings a 1.4.
11 WHHH Rhythmic-CHR Radio One. – 0.2; 4.1-4.5-3.9 vs. partner WNOW-F CHR, stays 3.8-3.6-3.6.
11 WNTR Hot A/C Entercom. – 0.1; 4.0-3.3-3.9 roller coaster re-ride.
13 WFYI-F News/Talk Metro Indianapolis Public Broadcasting. – 0.3; 2.7-2.7-2.4.
14 WFNI Sports Emmis. – 0.4; 2.5-2.4-2.1, WIBC-HD2, 1.0; iHeart WNDE 0.6, ETM WXNT 0.2. Total 3.9.
Inspirational: WGNR/WHPL/WIWC/WMBL Moody Bible 1.1; WHZN Christian Olivet Nazarene U, 0.3.
Swings: + 2.1 Modern Rock WOLT, + 1.3 Country WLHK; – 1.6 Rhym Oldies WRWM, – 1.2 Talk WIBC.
Shares: Emmis 23.6-23.5-22.6-22.3, Cumulus 19.5-18.3-17.7-17.2, Radio One 13.6-14.0-14.8-13.6, iHeart 10.8-10.1-11.9-13.0, Entercom 9.5-9.6-9.7-10.3.

Takeaways:
* Is Voltair Nielsen’s PPM Inflategate?
* Did listeners ever keep Diaries for 26 months?
* “TV without Transmitters” (HBO, Netflix) works because of available receivers.
* Radio is accessible everywhere; When owners innovate, get outta the way!

Clark Smidt connecting your facilities with New Business & Ad Friendly Content.
Hit Summer Refresh: 978 470 2120. Six decades of broadcast development.
@clarksmidt www.broadcastideas.com. [email protected]