The latest TV spot in Chrysler’s “Imported from Detroit” campaign, via Wieden+Kennedy Portland, includes a TV that ad airs nationally Thanksgiving Day during Lions-Packers game on FOX. The 60-second television spot weaves the luxury, craftsmanship and best-in-class capabilities of the 2012 Chrysler 300 with the hard-working spirit and toughness of the people of Detroit. Chrysler spokesperson Dianna Gutierrez tells RBR-TVBR about the rest of the TV buy: “It includes the NFL, College Football, Late Night, Cable Sports and Entertainment for broadcast.”
There is no radio on the buy at this time.
