Broadcast Newsthe HOT ListTV/Cable News More Scatter Dollars for TV By RBR.com - September 21, 2015 0 Facebook Twitter WhatsApp Linkedin Email Broadcast television networks saw TV media buyers place more ad buys closer to airtime in the scatter market, rather than in upfront. That’s according to MediaPost, quoting the Standard Media Index.Please Login to view this premium content. (Not a member? Join Today!)
Broadcast television networks saw TV media buyers place more ad buys closer to airtime in the scatter market, rather than in upfront.
