More Stops on the Radio Rating Tour

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Clark-SmidtToday’s installment of Nielsen Audio market-by-market reports, conducted by Clark Smidt, begins in #31 Salt Lake City and winds its way to #40 Indianapolis.


Top 40 Radio Market Ratings
By Clark Smidt, Broadcast Connector
The latest round of Nielsen PPM Market numbers arrive this week for the top 52 Markets, Holiday/January/February. First, let’s check the December/January ups and downs – omitting Holiday fluctuations. Here are the December/Holiday/January results for Markets #31 Salt Lake City through #40 Indianapolis and your RBR Scorecard, suitable for printing:
Rank Market 6+ Population # Listed Stations % Nielsen Subscribing Stations Ethnic Composition.

31. SALT LAKE CITY, UT. 1,716,200. Stations 50, Subscribers 64%, Spanish 14%, Black 1%.
1 KSFI Soft AC Bonneville / KSL Broadcast. -2.3; 10.4-17.9-8.1, Holiday drop off is – 9.8 but still #1 share, #1 cume at 634,100.
2 KSL/KSL-FM News/Talk Bonneville / KSL Broadcast. Steady; 7.3-6.1-7.3, leads public News/Talk KUER-F by 3.7, plus three Talkers.
3 KZHT CHR iHeart Media. + 0.8; 5.7-5.5-6.5, topping CHR KUDD by 1.8. CHR market genres total 13.5.
4 KODJ Oldies iHeart Media. + 0.6; 5.7-5.3-6.3, leading Classic Hits KRSP by 1.4.
4 KBZN Hot AC KLO Broadcasting. + 0.6; 5.7-5.0-6.3, taking Hot A/C KJMY by 2.7 & Cumulus Hot A/C KBEE by 4.4.
6 KRSP-F Classic Hits Bonneville / KSL Broadcast. + 1.2; 3.7-4.1-4.9, good growth to outpace Classic Rock KAAZ by 1.7.
7 KNRS-F/KNRS Talk iHeart Media. – 0.6; 5.4-4.1-5.8, way ahead by 5.5 over Talkers KKAT Cumulus tied at 0.3 with KLO.
8 KUDD/KUDE CHR Broadway Media. + 0.6; 4.1-3.7-4.7, nice gain to lead co-owned Rhythmic-CHR KYUU by 2.4
9 KSOP-F Country KSOP, Inc. + 0.4; 4-2-3.9-4.6, edges Country KUBL by just 0.3 and Broadway Country KEGA by 2.7.
10 KXRK Modern Rock Broadway Media. + 0.3; 4.2-3.8-4.5, beats Cumulus Modern Rock KHTB 3.0 & CMLS Rock KBER 3.1.
11 KUBL-F Country Cumulus Media. +0.5; 3.8-3.8-4.3. 2nd of five Country formats add up to a market total 11.2.
12 KJMY Hot AC iHeart Media. – 0.4; 4.0-3.1-3.6. 2nd of 3 Hot A/Cs with a total market share of 11.8.
12 KUER-F News/Talk University of Utah. + 0.7; 2.9-2.8-3.8; News/Talk totals 10.5; Talk separately adds 5.4 for 15.9.
13 KAAZ-F Classic Rock iHeartMedia. + 0.8; 2.4-2.6-3.2. 3rd behind Oldies and Classic Hits; they all add to total 14.4.
14 KUUU Rhythmic-CHR Broadway Media. +0.1; 2.2-2.0-2.3.
15 KBYU-F Classical Brigham Young University. 2.2-2.4-2.1. KRCL Variety Listeners Community Radio is 1.0.
Country: KEGA Broadway 1.9; KSOP, KSOP, Inc. Classic Country 0.2; KJMY-HD2 iHeart 0.2.
Adult Hits: KENZ Cumulus and KYMV Broadway tie at 1.4.
Sports: KALL Broadway 1.1; KZNS/KOVO Larry H. Miller Comm 0.9 and co-owned KZNS-F 0.6; KFNZ Cumulus 0.3.
Adult Contemporary: KSQN, KLO Broadcasting – 1.6; 2.3-3.0-0.7.
Holiday Let Down: – 9.8 Soft A/C KSFI. Swings: + 1.2 Classic Hits KRSP-F, – 1.6 Adult Contemporary KSQN.
Shares: iHeart 23.4-20.8-24.6, Bonneville 21.4-18.1-20.3, Broadway Media 13.7-13.0-15.9, Cumulus 10.2-10.5-11.1

 32. LAS VEGAS, NV. 1,682,100. Stations 45, Subscribers 69%. Spanish 28%, Black 11%,
1 KSNE-F Adult Contemporary iHeartMedia. -2.0; 9.3-13.2-7.3, holiday dip – 5.9, but still #1 share, #1 cume 503,300.
2 KMXB Hot AC CBS Radio – 0.9; 7.5-5.7-6.4, ahead of Hot A/C KVGS and Hot A/C KVGQ.
3 KLUC-F Rhythmic-CHR CBS Radio. -1.0; 6.4-5.3-5.4 in a two way battle with Rhythmic-CHR KVEG trailing 1.2.
4 KKLZ Classic Hits Beasley Media Group. +1.2; 4.1-5.3-5.3; to top Classic Rock KXPT by 0.9.
5 KWID Spanish Classic Hits Lotus Communications Corp. – 0.3; 4.9-5.1-4.6, and leads 5 other Spanish formats.
6 KXPT Classic Rock Lotus Communications Corp. – 0.5; 4.9-4.3-4.4.
7 KVEG Rhythmic-CHR Kemp Broadcasting. – 0.1; 4.3-4.2-4.0.
8 KOAS Rhythmic Oldies Beasley Media Group. -1.5; 5.6-4.0-4.1, and slipping.
8 KCYE Country Beasley Media Group. + 0.6; 3.5-2.7-4.1, riding 1.1 ahead of Country KWNR.
10 KXTE Modern Rock CBS Radio. Flat; 3.6-3.1-3.6, with an exclusive market format.
11 KSOS Contemporary Christian Faith Communications Corp. + 0.3; 3.2-3.4-3.5.
12 KRGT Spanish Urban Univision Radio. + 0.1; 3.2-2.9-3.3, very close race with co-owned & complementary KISF.
13 KISF Regional Mexican Univision Radio. – 0.3; 3.4-3.3-3.1, just 0.3 ahead of Regional Mexican KQRT.
14 KWNR Country iHeart Media. + 0.6; 2.4-3.0-3.0.
14 KXNT-F/KXNT News/Talk CBS Radio. + 0.3; 2.7-2.5-3.0, keeping News/Talk lead over KNPR by 1.0 and WDWN 2.4.
16 KOMP Rock Lotus Communications Corp. -0.1; 2.9-2.5-2.8 to remains #3 Rocker in a field of 3.
17 KPLV CHR iHeart Media. – 0.1; 2.7-2.3-2.6, another low show for the market’s only CHR.
18 KVGS Hot A/C Beasley Media Group. – 0.4; 2.7-3.2-2.3, changes from Adult Hits to become 2nd of 3 Hot A/Cs.
18 KCNV Classical Nevada Public Radio. + 0.6; 1.6-1.8-2.3, a post-holiday lift as enjoyed by many News Talkers.
Sports: KWWN Lotus +0.5, 1.5-1.9-2.0; KBAD Lotus 0.7; Spanish Sports Lotus KENO 0.4; KXST CBS 0.2; KMZQ Kemp 0.1.
News/Talk: KNPR Nevada Public + 0.6, 1.4-1.7-2.0; KDWN Beasley 0.6; KLSQ Spanish N/T Univision, DNS.
Jazz: KUNV University of Nevada, 0.6.
Holiday Let Down: -5.9 Adult Contemporary KSNE-F. Swings + 1.2 Classic Hits KKLZ, – 1.5 Rhythmic Oldies KOAS.
Shares: CBS 20.2-16.8-18.6, Beasley Media 16.3-15.7-16.4, Lotus 14.6-14.7-14.9, iHeart 14.4-18.5-12.9.

33. KANSAS CITY, MO. 1,640,300. Stations 40, Subscribers 60%. Black 13%, Spanish 8%.
1 KCFX Classic Rock Cumulus. – 1.4; 8.0-8.1-6.6, holds #1 share and leads co-owned Classic Hits KCMO-F by 1.5.
2 WDAF-F Country, Entercom. + 0.2; 5.8-5.3-6.0, leads three Country stations with a market total share 15.7.
3 KXMV CHR Steel City. – 0.1; 5.7-4.9-5.6, #1 Cume and share tops CHR KCHZ by 1.4.
4 KPRS Urban Carter Broadcast. -0.5; 6.0-5.5-5.5, Urban A/C KMJK is 1.4 back and co-owned Gospel KPRT scores 0.7.
4 KQRC-F Rock Entercom. + 0.3; 5.2-5.0-5.5, complements co-owned Modern Rock KRBZ and leads by 0.5.
6 KZPT Hot A/C Entercom + 0.1; 5.0-4.9-5.1, format exclusive but leads A/C KCKC by 2.8.
7 KFKF-F Country Steel City. – 2.0; 7.0-6.9-5.0 takes a hit and 1.0 up on co-owned Country KBEQ-F by 1.0.
7 KRBZ Modern Rock Entercom. + 0.5; 4.5-4.4-5.0 and an exclusive format.
9 KCMO-F Classic Hits Cumulus Media. + 0.1; 4.8-7.5-4.9, has a 2.6 manageable holiday slip.
10 KCHZ CHR Cumulus. + 0.1; 4.1-3.9-4.2, trails CHR KMXV by 1.4.
11 KMJK Urban A/C Cumulus. – 0.1; 4.2-4.1-4.1.
12 KBEQ-F Country Steel City. – 0.3; 4.3-5.0-4.0.
13 KMBZ-F News/Talk Entercom. -1.3; 4.8-4.6-3.5, now just 0.2 ahead of non-com N/T KCUR-F.
14 KCUR-F News/Talk University of Missouri. + 0.7; 2.6-2.4-3.3, closes the gap for tops in News/Talk.
15 KCJK Adult Hits Cumulus. + 0.3; 2.8-2.7-3.1.
16 KCKC Adult Contemporary Steel City -0.4; 2.7-2.7-2.3.
17 KCSP/WCSP-HD2 Entercom. – 0.2; 2.3-1.9-2.1.
18 KJNW Christian University of Northwestern St. Paul. + 0.1; 1.9-1.9-2.0.
Talk: KMBZ Entercom 0.0-0.0-1.8; KCMO Cumulus 1-4-1.3-1.7.
Classical: KANU/KANH/KANV University of Kansas 1.0. Gospel: KRPT Carter 0.7.
Country: KCMO-HD2 Cumulus 0.7. Adult Alternative: KTBG Public Television 19, Inc. 0.2.
Holiday Dip: – 2.6 Classic Hits KCMO. Swings + 1.8 Talk KMBZ, – 2.0 Country KFKF-F.
Shares: Entercom 27.6-27.1-29.0, Cumulus 25.7-28.0-25.3, Steel City 19.7-19.5-16.9.

34. ORLANDO, FL. 1,596,200. Stations 42, Subscribers 60%. Spanish 28%, Black 16.5%.
1 WRUM Tropical iHeart Media. + 0.6; 5.9-5.7-6.5, Yo ho ho and a bottle of….. leads Tropical WNUE-F by 3.6.
2 WMGF Adult Contemporary iHeart Media. – 0.3; 6.3-12.8-6.0, #1 cume 530,300 but post Santa dropped 6.8.
3 WMMO Adult Contemporary Cox Media Group. + 0.6; 5.2-5.1-5.8, trails A/C WMGF by just 0.2.
4 WPOZ/WMYZ Christian Central Florida Ed Foundation. Flat pre & post-holiday, 5.7-8.6-5.7; exclusive format.
4 WXXL CHR iHeart Media. + 0.7; 5.0-4.8-5.7, leads CHR WJHM by 2.7.
6 WCFB Urban A/C Cox Media Group. – 0.1; 5.7-4.8-5.6, and a .5 advantage over Hot A/C WOMX-F.
6 WOCL Classic Hits CBS Radio. – 0.3; 5.9-4.7-5.6, 7 stations within 0.5 and this is the only Classic.
8 WWKA Country Cox Media Group. – 1.2; 6.3-5.7-5.5, format downer as JVC Media Country WOTW – 1.9; 2.7-1.8-0.8.
9 WOMX-F Hot A/C CBS Radio. + 0.4; 4.7-3.8-5.1. 4 A/C oriented formats (2 A/C, 1 Urban, 1 Hot) total 22.5.
10 WTKS-F Talk iHeart Media. Same; 4.8-3.8-4.8, leads Talkers: WDBO by 1.5, Non-Com N/T WMFE 2.7 and WFLF 3.7.
11 WPYO Rhythmic-CHR Cox Media Group. – 0.2; 4.8-4.8-4.6, with CHRs WXXL and WJHM, the format totals 13.3.
12 WPOZ-HD3 Gospel Central FL Ed Foundation. + 1.0; 3.1-2.8-4.1, nice HD show & combined Central FL Ed. 9.8 share.
13 WJRR Modern Rock iHeart Media. + 0.2; 3.6-3.6-3.8 taking a 2.8 lead on Cox Modern Rock WCFB-HD2, 0.7-0.8-1.0.
14 WDBO-F Talk Cox Media. – 0.1; 3.4-2.9-3.3, for a News/Talk total share 12.0.
15 WJHM CHR CBS Radio. + 0.1; 2.9-2.9-3.0.
16 WNUE-F Tropical Entravision Communications. -0.2; 3.1-2.9-2.9 for a Tropical total at 9.4, including WRUM.
17 WMFE-F News/Talk Community Communications. + 0.1; 2.7-2.0-2.8.
18 WUCF-F Jazz University of Central Florida. + 0.2; 1.9-1.7-2.1 for the only set in town.
Sports: WDBO Cox 1.4-1.4-1.6; WYGM iHeart 0.7-0.5-0.6. Total Sports share 2.2.
HD: WTKS-HD2 Urban iHeart 1.4; WCFB-HD2 Modern Rock Cox 1.0; WPOZ-HD2 Urban Central FL Ed. .03. HD Total: 6.8.
Holiday Dip: – 6.8 Adult Contemporary WMGF. Swings: + 0.7 CHR WXXL, – 1.9 Country WOTW.
Shares: iHeart 28.7-33.6-29.9, Cox 27.3-24.1-27.4, CBS 13.5-11.4-13.7, Central Florida Ed. Foundation 9.2-11.6-10.1

35. COLUMBUS, OH. 1,523,900. Stations 37, Subscribers 59%. Black 16%, Spanish 3%.
1 WCOL-F Country iHeart Media. Steady. 9.8-8.4-9.8. One competitor: WBWR Classic Country Wilks Broadcast 1.9.
2 WNCI CHR iHeart Media. – 0.9; 9.7-9.4-8.8, #1 cume 534,900 and the market’s only CHR.
3 WBNS-F Sports Radiohio. -0.8; 8.0-6.0-7.2, the sports leader beats iHeart WYTS at 0.6; Radiohio WBNS sits at 0.5.
4 WSNY Adult Contemporary Saga Communications. + 0.4; 5.1-7.2-5.5, slight holiday wobble; Saga listings return!
5 WTVN Talk iHeart Media. +0.3; 5.1-4.3-5.4 and leads non-comm News/Talk WOSU-F by 2.1.
6 WCVO Christian Voice of Central Ohio. + 1.2; 4.1-5.4-5.3 as co-owned Christian WZNP adds 0.7.
7 WLVQ Classic Rock Wilks. Flat, 4.6-4.7-4.6 for a small 0.3 lead over Classic Hits WODC.
7 WXMG Urban A/C Radio One. + 0.4; 4.2-4.6-4.6, topping Urbans WCKX by 0.2 and WZCB by 1.0.
9 WCKX Urban Radio One. + 1.3; 3.1-3.1-4.4. All Urban oriented formats total 12.6.
10 WODC Classic Hits iHeart Media. – 1.7; 6.0-9.6-4.3, post Santa dips 5.3; ups Saga Classic Hits WNND by 1.5.
11 WZCB Urban iHeart. -0.4; 4.0-3.7-3.6.
12 WOSU News/Talk Ohio State U. 3.2-2.1-3.3. Add Ohio State Classical WOSA for another 1.3.
13 WWCD Modern Rock WWCD, Inc. – 0.6; 3.3-3.2-2.8. iHeart Mod Rock WBWR dips 1.9-1.3-1.6.
14 WNND/WNNP Classic Hits Saga. + 0.6; 2.2-2.3-2.8 as Saga WVMX Hot A/C gains 2.0-2.5-2.5.
Other: WCBE Variety School District of Columbus. 1.5-1.3-1.3.
Shares: iHeart 36.8-37.1-34.1, Saga Communications 9.3-12.0-10.8, Radio One 7.3-7.1-9.0, Radiohio 8.5-6.4-7.7.

37. AUSTIN, TX. 1,476,900. Stations 35, Subscribers 77%. Spanish 30%, Black 7%.
1 KBPA Adult Hits Emmis Communications. + 1.0; 7.8-6.9-8.8, wins #1 share, #1 cume 426,000, exclusive format.
2 KVET-F Country iHeart Media. + 0.7; 6.3-5.6-7.0 leads iHeart Country KASE-F by 1.6 and Country KOKE-F by 3.2.
3 KUT News University of Texas at Austin. + 1.4; 4.7-4.0-6.1, for a 1.9 lead over Talk KLBJ.
4 KHFI-F CHR iHeart Media. + 0.6; 4.9-5.6-5.5, leading iHeart Rhythmic-CHR KPEZ 1.3; Spanish CHR KLJA, 3.2 back.
5 KASE Country iHeart. – 1.3; 6.7-5.0-5.4, Genuine Austin Country KOKE-F goes 2.4-2.5-2.2. Country totals 14.6.
6 KKMJ-F Adult Contemporary Entercom. – 0.2; 4.9-8.9-4.7, a 4.2 Santa slide, still leads ETM Mod A/C KAMX 0.6.
7 KPEZ Rhythmic-CHR iHeart Media. – 0.3; 4.5-4.6-4.2 while Entercom Urban A/C KKMJ-HD3 is 3.2-3.2-3.4, at #13.
7 KLBJ Talk Emmis Communications. -0.1; 4.3-3.2-4.2. Entercom Talk KJCE down 3.9 at 0.3. News/Talk totals 10.6.
9 KFMK Christian Crista Media. + 0.2; 3.9-4.0-4.1, worships alone.
10 KROX-F Modern Rock Emmis Communications. – 0.1; 4.1-3.8-4.0 and Emmis Rock KLBJ-F – 0.7; 4.2-3.2-3.5.
Regional Mexican: KLZT Emmis 3.8-3.2-3.1; KLQB Univision Radio 2.4-2.5-2.2; KTXX-HD2 Genuine Austin Radio 1.8.
Adult Alternative: KGSR Emmis 2.6-2.9-2.6; KUTX UTexas Austin 1.5; KDRP-L Principle Bcst. 0.7; KVET-HD2 iHeart 0.2.
Spanish: KLJA CHR Univision 2.5-2.7-2.3; KTXX-HD3 Christian Genuine Austin Radio 1.8. Total Spanish/Mexican 11.2.
Sports: KTXX-F Genuine Austin Radio 1.6-1.5-1.8; KVET iHeart Media 1.2-1.1-1.2. Sports totals 3.0.
Classical: KMFA Capitol Broadcasting Assn. 0.9. HD (and one Low Power) Total Market Share: 8.0.
Holiday Dip: – 4.2 Adult Contemporary KKMJ-F. Swings: + 1.4 News KUT, – 1.3 Country KASE-F.
Shares: Emmis 26.8-23.2-26.2, iHeart 23.8-22.1-23.5, Entercom 12.9-16.7-12.3, Genuine Austin 7.7, UTexas Austin 6.4.

38. MILWAUKEE. 1,474,500. Stations 37, Subscribers 49%. Black 16%, Spanish 9%.
1 WTMJ News/Talk Journal Broadcast Group. + 1.0; 9.9-9.8-10.9, #5 cume and leads 4 other News/Talkers.
2 WMIL-F Country iHeart Media. – 0.4; 10.2-8.8-9.8 as the only Milwaukee Country.
3 WRIT-F Classic Hits iHeart Media. + 0.9; 6.1-12.2-7.0, gains despite a 5.5 holiday hangover.
4 WKKV-F Urban iHeart Media. + 0.7; 4.7-5.2-5.4 going 1.8 up on Saga Communications Urban A/C WJMR-F.
5 WXSS CHR Entercom. + 0.4; 4.6-4.4-5.0; iHeart CHR WRNW 22.7-2.7-2.8; Saga Rhythmic-CHR WNRG-F 2.2-2.0-2.6.
6 WISN Talk iHeart Media. Flat, 4.9-4.3-4.9.
7 WMYX-F Hot A/C Entercom. – 0.4; 5.1-5.0-4.7; Milwaukee Radio Alliance A/C WLDB 4.2-4.0-3.5.
8 WKLH Classic Rock Saga Communications. – 1.0; 5.5-4.2-4.5 ties Saga Rock WHQG + 0.2 moving 4.3-4.1-4.5.
10 WJMR-F Urban A/C Saga Communications. + 0.3; 3.3-3.5-3.6. Milwaukee Radio Alliance Rhythmic Oldies WZTI 0.5.
Adult Hits Journal Broadcast WLWK 4.0-3.6-3.4. Adult Alternative: Radio Milw. WYMS 0.8; Milw. Engineering WMSE 0.2.
Sports: Entercom WSSP 1.5; iHeart WOKY 0.4. Saga Communications Christian WJYI 0.2.
Holiday Dip: 5.5 Classic Hits WRIT-F. Swings: + 1.0 News/Talk WTMJ, – 1.0 Classic Rock WKLH.
Shares: iHeart 29.5-33.4-30.3, Saga 15.4-13.9-15.4, Journal 13.9-13.4-14.3, Entercom 11.2-10.8-11.2, Milw. Radio 8.2.

40. INDIANAPOLIS, IN. 1,429,100. 47 stations, 47% Nielsen Subscribers. Ethnic Composition: Black 16%, Spanish 6%.
1 WRWM CHR Cumulus Media, + 6.0. 1.7-2.8-7.7. Out-of-the-box hit, #3 cume at the expense of Urban A/C WTLC.
2 WYXB Soft A/C Emmis Communications. – 1.2; 8.2-13.7-7.0, #1 cume 385,000 withstanding post Xmas drop 6.7.
3 WLHK Country Emmis Communications. Steady. 6.5-6.2-6.6 for a slim 0.3 lead over Country WFMS.
4 WFBQ Classic Rock iHeart Media. + 0.4; 6.0-6.3-6.4, on top of Classic Hits WJJK by 0.9.
5 WFMS Country Cumulus Media. – 0.5; 6.8-6.3-6.3, as the only Indy Cowboy.
6 WIBC Talk Emmis Communications. – 0.5; 6.7-5.6-6.2, leading Metro Indianapolis Public N/T WFYI-F 2.4-2.0-2.8.
7 WZPL CHR Entercom. 5.8-5.8-5.9; WHHH Rhythmic-CHR Radio One 5.1-5.0-3.9, WNOW-F CHR Radio One 4.3-4.0-3.6.
8 WJJK Classic Hits Cumulus Media. – 1.2; 6.7-5.4-5.5.
9 WTLC-F Urban A/C Radio One. – 2.1; 6.6-6.0-4.5. Radio One Gospel WTLC holds 1.6. Univ. Indianapolis Jazz WICR 0.7.
10 WOLT Modern Rock iHeart. 4.1-4.2-4.0. WNTR Hot A/C Entercom 3.6-3.6-3.5.
Sports: WFNI Emmis 2.4-2.0-2.9; WIBC-HD2 Emmis 1.3-1.0-0.9; WNDE iHeart 0.4; WXNT Entercom 0.1.
Religious: WGNR-F/WHPL/WIWC/WMBL Moody Bible 0.7; WHZN Christian Rock Olivet Nazarene U. 0.2.
Holiday Dip: – 6.7 Soft A/C WYXB. Swings: + 6.0 CHR WRWM, – 2.1 Urban A/C WTLC-F.
Cluster Shares: Emmis 25.1-28.5-23.6, Cumulus 15.2-14.5-19.5, Radio One 17.6-16.6-13.6, iHeart 10.5-10.7-10.8,
Entercom 9.5-9.5-9.5

Takeaways:
* Digital is Delivery; Content is Cash.
* Mass Appeal gets AM Results.
* Easier Tuning helps HD & Web Radio.
* Mature Radio Connects with New Channels.
* Radio: Everywhere, Wireless & Free!

Broadcast Advisor Clark Smidt connects existing resources with new business. 2Q success starts with a call: 978 470 2120. Boston, since ’70.
@clarksmidt www.broadcastideas.com. [email protected]