More than 18 million watched


The organizers haven’t yet announced how much money was raised by Friday’s (9/10) “Stand Up To Cancer” (SU2C) telethon, but The Nielsen Company says 18.3 million people tuned it to watch at least part of the event.

Viewership was up 15.1% from the previous SU2C telecast in September 2008. This year’s TV roadblock was bigger, spanning 17 broadcast and cable networks, including all of the Big Four broadcast networks. The 2008 broadcast had been on ABC, CBS, NBC and a number of cable networks.

Stand Up 2 Cancer TV Ratings
RANK 5-Sep-08 10-Sep-10 % Gain
Households 5.4 million 9.1 million 68.50%
Persons 2+ 6.8 million 11.3 million 66.20%
Persons 2+ Reach 15.9 million 18.3 million 15.10%
Source: The Nielsen Company

The average audience for this year’s Stand Up 2 Cancer was 11.3 million people, up 66.2% over two years ago.