Betsy Morgan is leaving CBS, where she has been heading CBSNews.com since 2005, to go whole-hog into the new media world. She has joined The Huffington Post as CEO. Huffington Post co-founders Arianna Huffington and Kenneth Lerer say Morgan will oversee all operations and strategy for the blogging site. Lerer will assume the newly created position of Chairman of the Board. Huffington will remain Editor-in-Chief.
"Betsy is a superstar, and we couldn’t be more thrilled to have her join us as our partner and CEO," said Lerer.
Before being named Senior Vice President at CBS Interactive and General Manager of CBSNews.com, Morgan was a Vice President of CBS News in charge of business development, digital media and new television ventures. She began her career at CBS as the Head of the CBS Television Network’s Strategic Management Group.
TVBR observation: Is it "new media" and "old media" or just "media?" There are lots of ways to deliver information now and everyone is competing with everyone else. So what is the attraction for someone to leave a giant company like CBS for a fast-growing start-up? Try three letters: I-P-O.