Most of the nation is on Nielsen’s RADAR


Nielsen1No matter how you slice or dice it, anywhere between two thirds to three fourths of the American population was exposed to advertising on network radio during a given week, according to Nielsen Audio’s December report.

The baseline is 66.6% — that’s the percentage of Americans aged 12 or older who hear a network radio ad at least once per week. 46 networks are measured for the report.

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