Spike TV is teaming up with Mountain Dew and renowned videogame journalist and Spike TV host Geoff Keighley to introduce "The Next Great Game Gods" — a year-round, multi-platform initiative aimed at cultivating, recognizing and rewarding emerging talent in the videogame industry.
"Videogames are part of Spike’s DNA 365 days a year, so it’s natural for us to partner with Mountain Dew and Geoff on ‘The Next Great Game Gods’ special," said Dario Spina, SVP, integrated marketing, MTV Networks Entertainment Group. "We look forward to introducing viewers to the rising stars of gaming and making independent games an important part of the 2008 Video Game Awards."
"Over the years, Mountain Dew has played an integral role in the videogame industry both as a beverage for gamers and through promotional platforms. We now believe Dew has the brand equity and credibility to go deeper into the gaming space and to provide greater value to video gamers," said Frank Cooper, VP of portfolio brands for Pepsi-Cola North America Beverages. "’The Next Great Game Gods’ was created by Geoff Keighley in partnership with Mountain Dew and support of Spike TV Spike.com to take the next step by empowering the rising stars of video game design."
"The Next Great Game Gods" initiative begins this month when Mountain Dew presents the inaugural award for "Best Independent Game of the Year" at Spike TV’s 2008 "Video Game Awards" (premiering LIVE on Sunday December 14, at 9:00 P.M.). Leading up to the "Video Game Awards," Spike TV will air a half-hour television special entitled, "The Next Great Game Gods" (premiering on Friday December 12, at 12:30 AM).
Mountain Dew will also sponsor a limited number of free downloads of all the nominated games. Details on how to win a free independent game download will be revealed during the Next Great Game Gods special.