Movie package scoring for Ion


Ion Television’s deal to have RHI program its Sunday evenings with a unique movie package is proving to be a good move for the flagship network of Ion Media Networks. The Sunday, January 27th airing of “Journey to the Center of the Earth,” a two-hour original television movie starring Ricky Schroder and Peter Fonda, was the biggest audience draw yet for the RHI Movie Weekend block. Ion quotes Nielsen data that the movie was seen in more than 1.1 million households and attracted over 1.6 million viewers.