Cumulus Brings Mr. Master To All Of Its Radio Stations


LOS ANGELES — Mr. Master, the company behind Automation Import Manager (AIM) and a leading broadcast media industry provider of workflow optimization software, has extended its partnership with Cumulus Media to include all of its 424 local stations across 87 markets.

Starting today, Mr. Master will use its proprietary AIM software to automate Cumulus Media’s network audio and compliance process, including delivery, processing, and affidavit posting within 24 hours. 

“We are very excited to grow and deepen our relationship with Cumulus Media by managing their network audio and compliance workflow for all of their stations,” said Mr. Master President Stu Jacobs. “Cumulus is a leader in spearheading innovation and next-generation solutions, and we are greatly looking forward to welcoming these new markets into the Mr. Master family.” 

John Kaufman, Cumulus Media’s SVP of Revenue Strategy and Operations, added, “We were answering a call from our markets, which were looking for a way to improve the network continuity process and save meaningful time. Mr. Master’s AIM software offers a great solution for all Cumulus markets.” 

AIM is a work-from-anywhere software platform for traffic, continuity, production, programming, and sales departments that automatically processes network spots, shows and affidavits. The software, Mr. Master notes, is designed to help clients maximize ad dollars, stretch resources, minimize operational costs, and utilize inventory while providing 100% ad accountability and affidavits within 24 hours.